Clever Presents: NeoConversations - Designing Branded Spaces

In this special Clever Extra, we’re sharing a rebroadcast of another podcast 2VDE Media produces for Neocon called NeoConversations. What does it take to effectively design brand character into a space? How can brand values and purpose be communicated through materiality, visual language, ambiance and experience? What’s in the tool kit needed to implement a design program company-wide? Amy Devers explores these questions with Renee Hytry Derrington, International Design Lead for Formica Group, and Abbott Miller, a partner at world-renowned design studio, Pentagram.

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Ep. 98: Fashion Designer Scott Sternberg

Fashion designer Scott Sternberg just wants to feel it. He grew up in Ohio, watching MTV and living an idyllic-ish childhood with requisite darkness. After an economics degree and a stint as a Hollywood agent, he was informed that he was a fashion designer. His first label, Band of Outsiders, was a cult success, but grew to be unsustainable. Now, with his new label Entireworld, he’s doing things differently and incorporating lessons learned. Oh and he’s available - must love dogs, PowerPoint and weekends.

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Ep. 97: Cognitive Neuroscientist Sahar Yousef

Cognitive neuroscientist Sahar Yousef grew up in the Bay Area, the daughter of Iranian immigrants. She became fascinated by human consciousness at a young age and she followed that curiosity to studies in philosophy, then all the way to a PhD in cognitive neuroscience. Now, she aims her brain toward helping leaders maximize their potential so they can do their best work, then go home to their families, and sleep! Here she shares what you need to know to accelerate your creativity and stop draining your brain. 

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Ep. 96: Illustrator Abbey Lossing

Illustrator Abbey Lossing grew up in the midwest with drawing as a favorite pastime and influence from a grandmother who was a portrait painter. By high school, she was starting to take drawing seriously, and that led to focused college studies in illustration. Always feeling drawn to the freelance way of life, she set herself up for success by first paving the road with two years of corporate “real job” work before setting out on her own. Here, she shares how she gained her professional footing.

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Ep. 95: Design Strategist Alain Sylvain

Strategy and design consultant, Alain Sylvain, was born and raised in New York City, the son of Haitian immigrants. His early creativity included playing in fake bands and starting a fake restaurant. After studying international affairs and business he embarked on a brief stint in political campaigns, but that morphed into advertising and he found himself embracing both his creativity and business acumen to help leverage the might of corporations for the greater good. 

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Ep. 94: Gregg Buchbinder of Emeco

Gregg Buchbinder, Chairman of iconic furniture brand Emeco, grew up in southern California, on a “long leash” and with a constant longing to be surfing or sailing. That love of the ocean infused him with a very strong sense of sustainability as his driving purpose. The story of Emeco began long before Gregg—in 1944 with the 1006 Navy Chair—but their destinies have been intertwined for generations. They have been through hardship and tragedy together, and have arisen through miraculous transformations.

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Ep. 93: Designer Ana Monroe

Designer / public servant, Ana Monroe, grew up in the south to radio station-owning liberals who taught her to reject the status quo in favor of positive change. While she never did inherit her Panamanian-born mother’s wild, beautiful curls, she did pick up her wide-open ideas about beauty. After graciously rejecting the idea of law school, she embarked on a series of professional adventures that led to her current work as a human-centered design leader at a federal government think tank.

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Ep. 92: Designer Humberto Campana

Internationally acclaimed designer Humberto Campana grew up in small-town Brazil and found imaginative freedom in crafts and the local movie theater. During his adolescence it was considered subversive, even dangerous, to become an artist so he decided law school was the best way to get to the big city. He eventually abandoned law in order to “construct his life with his own hands.” A near-death experience led to his first chair design and the formation of an enduring studio partnership with his brother. 

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Ep. 91: Designer Amélie Lamont

Digital designer and writer Amélie Lamont is a native New Yorker and daughter of Jamaican immigrants. A self-proclaimed nerd, she grew up reading Encyclopedia Britannica and teaching herself to code. A life-long learner, she has pursued many different areas of study in school and hated them all, which is probably why her long-term vision for herself involves a PhD and starting a design school! As an outspoken advocate of PoC, she has initiated projects like People of Craft and The Guide to Allyship.

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Ep. 90: Artist Daniel Arsham

Fine artist and designer, Daniel Asham, grew up in Miami in the mirror image of the house across the street. After graduating from the Cooper Union, back in Miami he co-founded the artist-run gallery space ‘The House’. An invitation to collaborate with the Merce Cunningham Dance Company led to global adventures in stage design, and in 2007, in order to expand his explorations of spatial manipulation, he formed Snarkitecture, a multidisciplinary design practice with partner Alex Mustonen. 

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