Designer and CEO of Loll Designs, Greg Benson, is living the good life in Duluth, MN. He shares with us his trajectory from building skate parks all over the world as a founder of TrueRide, to growing the trifecta of design, manufacturing, and distribution sister companies currently in the Loll family. A dedicated steward of the planet, he knows his way around the great outdoors, a well-crafted IPA, and the art of modern lollygagging - yeah, so what IS that anyway?! Tune in to find out:
Greg is a born and raised Minnesotan, who ended up sticking around to not only grow multiple businesses close to home, but to support the local community and environment he so loved as a boy. An avid outdoorsman, snowboarding, skating and catching turtles, his love of Minnesota and nature deeply impacted his future businesses. From early on, community was important to him, and hanging out with neighbors soon turned into a business opportunity and the rest is history... and the present.
From Rollerblades to skate parks to cutting boards and outdoor furniture, Greg knows quite a bit about starting and growing businesses. On top of that, he knows how to be resourceful. All of his businesses were built upon and maintain sustainability as their core value, with giving back as a secondary yet equally important ethos.
So, if anyone ever tells you that you're lollygagging, we think you can take it as a compliment. Lollygag on!
Thanks to our sponsor Freshbooks for supporting this episode of Clever.
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