Clever Presents: NeoConversations - Designing Branded Spaces

In this special Clever Extra, we’re sharing a rebroadcast of another podcast 2VDE Media produces for Neocon called NeoConversations. What does it take to effectively design brand character into a space? How can brand values and purpose be communicated through materiality, visual language, ambiance and experience? What’s in the tool kit needed to implement a design program company-wide? Amy Devers explores these questions with Renee Hytry Derrington, International Design Lead for Formica Group, and Abbott Miller, a partner at world-renowned design studio, Pentagram.

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Ep. 94: Gregg Buchbinder of Emeco

Gregg Buchbinder, Chairman of iconic furniture brand Emeco, grew up in southern California, on a “long leash” and with a constant longing to be surfing or sailing. That love of the ocean infused him with a very strong sense of sustainability as his driving purpose. The story of Emeco began long before Gregg—in 1944 with the 1006 Navy Chair—but their destinies have been intertwined for generations. They have been through hardship and tragedy together, and have arisen through miraculous transformations.

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Ep. 91: Designer Amélie Lamont

Digital designer and writer Amélie Lamont is a native New Yorker and daughter of Jamaican immigrants. A self-proclaimed nerd, she grew up reading Encyclopedia Britannica and teaching herself to code. A life-long learner, she has pursued many different areas of study in school and hated them all, which is probably why her long-term vision for herself involves a PhD and starting a design school! As an outspoken advocate of PoC, she has initiated projects like People of Craft and The Guide to Allyship.

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Ep. 89: VP of Google Hardware Design Ivy Ross

Google’s Head of Hardware Design, Ivy Ross, learned from her industrial designer father how to see the world for how it’s made, and for the possibilities of how it could be remade. Early professional success as a jewelry designer taught her that life is not about ego hits, it’s about the journey. Fueled by curiosity, she’s traveled through the corporate world as a way to keep learning. She approaches work like conducting an orchestra - drawing out the best in individuals to create beautiful music as a team.

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Ep. 88: Industrial Designer Carl Gustav Magnusson

Industrial designer Carl Gustav Magnusson, was born in Sweden and grew up on a farm in Canada. Early life was informed by wide open spaces and a natural curiosity about cars and industrial farm equipment. After engineering and architecture degrees he got straight to work with Charles and Ray Eames, and then logged 30+ years with Knoll. He’s spent his life dedicated to contributing to society’s needs in a thoughtful way. Along the route, he’s worked with the greats, and birthed many iconic designs.

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Ep. 85: Clever Extra - Voices of Impact in the Design Ecosystem

In this special Clever Extra, taped live at a Be Original Americas event in Los Angeles, we conducted 6 lightning round interviews with leaders in different areas of design and architecture. Our central question of the night: How is original design and authentic voices important to the growth and ecosystem of your industry? Our guests included Gegg Buchbinder, Elena Manferdini, Bret Englander, Amanda Dameron and Barbara Bouza. Have a listen and join the conversation with us on social media.

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Ep. 84: Streetwear Designer Bobby Hundreds

Streetwear designer Bobby Hundreds grew up as a minority of a minority, being both Korean-American and into the socal skate punk scene. He loved to draw, but was not encouraged to pursue the arts so he got a law degree instead. When he started The Hundreds with a classmate, it took off like a rocket and he learned to fight like both an underdog and a champion. With the soul of a storyteller, he uses his voice—zines, blog, film, book—to champion the streetwear ecosystem.

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Ep. 83: Experience Designer Kristy Tillman

Experience designer Kristy Tillman was a very studious child, extremely driven academically. Always on the advanced track, she assumed she would one day be a lawyer like Clair Huxtable. Coding and art were background passions until a friend made her aware of design as a profession and she immediately redirected them to the foreground. Having recognized the need and summoned the courage to “invite herself to the table,” she is now Head of Global Experience Design at Slack. Still on the advanced track, obvs.

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Ep. 80: Pablo Pardo

Lighting designer Pablo Pardo was born in Venezuela 3 minutes after his identical twin brother, making him the youngest of 5. His father’s work as a civil engineer took them to Chile until age 7, and then to Ohio. Making remote control airplanes in Dad’s workshop revved up his curiosity and he followed it directly into industrial design. (So did his twin and a sister, that’s 3 in one family!) After some time in both automotive and toy design he found his love of light and he’s been glowing ever since.

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Ep. 78: Victor Lytvinenko of Raleigh Denim Workshop

Jeansmith and co-founder of Raleigh Denim Workshop, Victor Lytvinenko, was born with tons of energy and curiosity. As he grew it led to playing soccer, building small engines, and digging deep into whatever was capturing his attention - woodworking, cooking, wine-making... until he found a sewing machine and became obsessed with making the perfect pair of jeans. Together with his now-wife Sarah Yarborough, they perfected the pants and went on to build a brand deeply committed to craftsmanship. Cult following ensued.

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