Clever Presents: NeoConversations - Designing Branded Spaces

In this special Clever Extra, we’re sharing a rebroadcast of another podcast 2VDE Media produces for Neocon called NeoConversations. What does it take to effectively design brand character into a space? How can brand values and purpose be communicated through materiality, visual language, ambiance and experience? What’s in the tool kit needed to implement a design program company-wide? Amy Devers explores these questions with Renee Hytry Derrington, International Design Lead for Formica Group, and Abbott Miller, a partner at world-renowned design studio, Pentagram.

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