Filmmaker, photographer and perpetual entrepreneur Gary Hustwit connects the dots of his DIY-driven path through independent music, independent publishing, and independent films, to his current preoccupation with non-fiction VR. Along the way he deconstructs the methods to his madness and expounds on the popularity of his trilogy of design documentaries: Helvetica, Objectified and Urbanized. Plus he teases a bit about his forthcoming doc about Dieter Rams, and confesses that an early disdain for avocados didn’t prevent him from capitalizing on their market-appeal.

To learn more about all the awesome stuff Gary is doing, visit Hustwit.com and follow him on Instagram and Twitter. Also, check out Scenic VR.

This episode of Clever is sponsored by Musicbed. Musicbed is a full service licensing platform that provides a highly curated selection of songs to filmmakers for use in media projects. They’re all about making quality music easily accessible, empowering creatives to tell better stories, and supporting musical artists. Start exploring their extensive library of over 650 artists: http://mscbd.fm/clvrpnw

They’re also offering 20% off exclusively to our listeners. Just enter the promo code ‘CLEVER’ at checkout to receive 20% off your next non-custom license.

Special thanks to Chris Modl of Yore Studio for editing this episode.
Music in this episode courtesy of El Ten Eleven—hear more on Bandcamp.
Shoutout to Jenny Rask for designing the Clever logo.

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